It's not just hair color, it's a treatment and an experience. Now used by the top industry leaders.
In late March, Von Anthony Salon will be the first in the area to provide INOA, the L'Oréal Professional Hair Color Line.
Named for Innovation No 
Ammonia, INOA is not only ammonia-free but also, lifts color up to three shades, covers gray, and has true-to-tone results.
L'Oréal replaced ammonia with monoethanolamine, and then added an oil-based gel that replicates the natural essential oils in the hair. Just as the hairs own oils penetrate the hair shaft, so does the gel in L'Oreal INOA, allowing the dye to be deposited.
Ask your stylist for details.
For more details, visit the INOA website.
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